Colombia 4.0 is Colombia’s largest digital culture and technology event. Siegenthaler & Co designed a new identity for the 2018 edition. The challenge then was to find a common thread that would connect an equally diverse audience with each of the disciplines and themes of the event. This is why we decided to celebrate the creativity behind technology. The identity reflected the tone and energy of the people behind the innovation, applying a palette of vivid colors and using the codes and symbols that are already part of the digital language. This approach was continued for the 2019 edition.
The typography uses Sharp Grotesk in all caps from several of its many widths and weights.