Ditto Inc. logo and packaging
3 Comments on “Ditto Inc. logo and packaging”
Interesting! Is it specifically used in Asian scripts, or is it part of the CJK SYMBOLS block for another reason?
The 'quotation mark as ditto’ came up recently in a work meeting. Thought of this wordmark. Looks like a use of Murray Hill Gothic on the last image.
My dad had a Ditto machine in his office, which was in our house, and I figured it out about 1955.
The company used the ditto mark with a circle around it as their trade mark. Of course the quote mark on a typewriter (like a Windows keyboard) is really a ditto mark. But I noticed the two lines did not align, and wondered if that was to make it more informal, or what. I recall being impressed by the new branding, which reversed the mark out of solid circle.
Unlike the mimeograph, the color was not in ink, but on the second sheet in each master set, which had a thick coating of waxy pigment. You typed on the top sheet, and a reverse image came on the back, as though you had put carbon paper in the typewriter wrong side up.
My father showed me you could *draw* on the masters, too, and change the colors of an area just by moving a different second sheet behind it. The default color was an annoying purple, but there was black, red, and blue. Everything printed a little lighter than you wanted.
Later I figured out you could Scotch-tape together different pieces of a master, which allowed you to change your mind. Simple typos were corrected by scraping the wax off the back for each master—and then retyping on fresh backing. I used my the office’s new Royal electric typewriter with a carbon ribbon, but it was hard to get the corrections to line up. And I made a lot of typos, and still do.
When ready to proof, you would clamp the top edge of the master face down on the Ditto machine cylinder, and turn it with a hand crank. A little Ditto fluid (half wood alcohol, half rubbing alcohol, plus some secret ingredient that had an intoxicating smell) wet a pad that dampened the wax on the back of the master just enough so some would rub off on a sheet of paper. You could get a 50 copies off before the color started to fade.
In the 2nd grade, I produced a letter-sized newspaper called My Fun Reader, with up to 10 pages (side-stitched). It was intended to be a more local and less boring competitor to My Weekly Reader, which was handed out at school.
It’s good to see that logo again, after 60 years. I can still remember the smell of paper printed on a ditto machine.