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Joseph Allred – Cub Creek Blues (Blue Hole Recordings)

Contributed by Matthew Boteilho on Apr 4th, 2020. Artwork published in
March 2020
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    Cassette packaging
    Photo: Matthew Boteilho. Blue Hole Recordings. License: All Rights Reserved.

    Cassette packaging

    Joseph Allred’s Cub Creek Blues issued in a hand numbered edition of 100. C34 cassettes dubbed at home, in real time on a Tascam 202 MKIII. Graphic design by Matthew Boteilho. Cover collage by Joseph Allred. Mastered by Micheal Potter. Artwork text is set in Grand Slang by Nikolas Type paired with Ogg, Ogg Text, and Sharp Grotesk by Sharp Type. Catalog number BHR015, released by Blue Hole Recordings on March 15, 2020.

    Blue Hole Recs’ packaging was developed in-house by Matthew Boteilho and Will Csorba after more than a decade of buying and listening to cassettes from the global DIY experimental community. The c-card spines are an obi strip-influenced insert that uniformly relate to one another across the whole discography by utilizing the same type treatment and ink color printed to different selections from the Mohawk Keaykolour and Neenah Classic Crest paper lines.

    Using commercial vendors with digital machines allows the quantities to be kept low while opening up the ability to experiment with white ink in the 5th color unit. Loose download cards commonly found inside modern physical media were done away with the help of variable data so that a unique code could be printed direct to every copy.

    While adhering to a no templates, no mockups mentality—Blue Hole Recs instead places emphasis on making sure that it is the creators and makers themselves who are given the space to spec out the process from start to finish.

    Cassette packaging
    Photo: Matthew Boteilho. Blue Hole Recordings. License: All Rights Reserved.

    Cassette packaging

    Cassette packaging
    Photo: Matthew Boteilho. Blue Hole Recordings. License: All Rights Reserved.

    Cassette packaging

    Shell imprinting
    Photo: Matthew Boteilho. Blue Hole Recordings. License: All Rights Reserved.

    Shell imprinting

    Digital artwork
    Photo: Matthew Boteilho. Blue Hole Recordings. License: All Rights Reserved.

    Digital artwork

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