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Materieunite identity and website

Contributed by Valerio Di Mario on Apr 7th, 2020. Artwork published in
March 2020
.
    Materieunite identity and website 1
    Photo: Valerio Di Mario. License: All Rights Reserved.

    Materieunite is a new brand of furniture and space set-up, designed with sustainable materials made with industrial cutting and manual assembly techniques. We experiment with the union of cardboard with different compound materials, in search for an aesthetic style that communicates through its personality, in harmony with any kind of environment.

    The goal of the project was to communicate a medium-high range brand with strong roots in made in Italy design and traditions.

    Materieunite – literally joined materials – is the naming chosen to express a plural entity made of different material (not only cardboard) and people (not only designers) that join together and create a new productive process.

    We designed a visual grammar to decline the brand now and in the future. The movement of the numerical control machine to cut materials inspired us. Everything starts with a square base, stable and one-dimensional space. Lines, pins and rails scroll and hook through the square grid. By organizing, they create languages and layouts.

    The typography uses two semi-wide typefaces. Logo, headlines, menu etcetera use Sporting Grotesque; smaller type is set in Montserrat.

    Materieunite identity and website 2
    Source: https://materieunite.it License: All Rights Reserved.
    Materieunite identity and website 3
    Source: https://materieunite.it License: All Rights Reserved.
    Materieunite identity and website 4
    Source: https://materieunite.it License: All Rights Reserved.
    Materieunite identity and website 5
    Source: https://materieunite.it License: All Rights Reserved.
    Materieunite identity and website 6
    Source: https://materieunite.it License: All Rights Reserved.
    Materieunite identity and website 7
    Source: https://materieunite.it License: All Rights Reserved.
    Materieunite identity and website 8
    Photo: Valerio Di Mario. License: All Rights Reserved.
    materieunite manifesto
    Photo: Valerio Di Mario. License: All Rights Reserved.

    materieunite manifesto

    Typefaces

    • Sporting Grotesque
    • Montserrat

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