Packaging for Wolfra’s Alpenschorlen, redesigned by Zeichen & Wunder. The spritzers are available in five varieties of natural apple, black currant, rhubarb, passion fruit, and mango, each in handy 0.33L and 0.5L bottles. With the new design, Wolfra wants to reach a young, urban target group and also appeal more to garden connoisseurs with a sense of good design.
True to the motto “little spritzer, big time!”, the Munich-based agency gave the traditional brand a striking, fresh and at the same time slightly nostalgic redesign. The new wordmark is set in TT Trailers. Everything else —from labels on the bottle to advertising the product— is expressed in Cera. Wolfra’s logo may be lettering, not based on a font.