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The Mozart, Salzburg

Contributed by Kurt Glänzer on Apr 14th, 2020. Artwork published in
circa August 2019
.
    The Mozart, Salzburg 1
    Source: https://studiobruch.com License: All Rights Reserved.

    Situated in the beautiful Andräviertel, described as the ‘Paris of Salzburg’, between Kapuzinerberg and the Mirabell Palace and gardens, The Mozart has stood the test of time. Since the 1950s, it has hosted guests from all over the world, charmed by its classic reputation and traditional values of hospitality.

    Today, its past has become become an important feature of its present and future, with a new look design which blends both its history and tradition, with a more modernist approach, in keeping with the requirements of guests in the 21st century. Like Mozart, whose music has proved timeless, we think we have achieved that, producing a hotel which could be described as a ‘modern classic’.

    Mozart’s work was the starting point for diverse graphical approach with a flexible design rhythm, that communicates the hotels classic routes with a modern twist.

    The typeface Amen from Hungarumlaut was the perfect match for this project. This modernist typeface with characteristic geometric details felt fresh right from the beginning. As a counterpart to Amen Display we chose a timeless grotesk: Gerstner-Programm from Forgotten Shapes.

    See the full project on the Bruch–Idee&Form website.

    The Mozart, Salzburg 2
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    The Mozart, Salzburg 3
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    The Mozart, Salzburg 4
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    The Mozart, Salzburg 5
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    The Mozart, Salzburg 6
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    The Mozart, Salzburg 7
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    The Mozart, Salzburg 8
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    The Mozart, Salzburg 9
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    The Mozart, Salzburg 10
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    The Mozart, Salzburg 11
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    The Mozart, Salzburg 12
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    The Mozart, Salzburg 13
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    The Mozart, Salzburg 14
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    The Mozart, Salzburg 15
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    The Mozart, Salzburg 16
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