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AfroCuration

Contributed by Darden Studio on Nov 25th, 2020. Artwork published in
October 2019
.
    AfroCuration 1
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

    Halyard Display is the typeface used for AfroCuration. This movement aims to address the alarming lack of multiculturalism in the digital space. With a series of education edit-a-thons, AfroCuration wants to remedy the fact that of all the existing online content pertaining to South Africa, virtually none of it is available in indigenous languages.

    Breinstorm Brand Architects from Johannesburg were in charge of developing all branding and collateral. The design is composed of square modules in a range of strong colors derived from the South African flag. The squares are filled with symbols and pictograms including speech balloons, pencils, goggles, and hashtags. The typeface to go with this straightforward graphic vocabulary is Halyard Display. The grotesk by Darden Studio is used for all text from online graphics to the event signage, programs, passes, and giveaways. For the hashtag/logo, Halyard Display is used with its alternate monocular a.

    Hosted by the Moleskine Foundation in partnership with the Constitution Hill Trust, the first ever AfroCuration event took place on World Teacher’s Day (5 October) in 2019. Educators and learners came together to write 100 new Wikipedia articles on the story of the South African Constitution, all in the country’s indigenous languages.

    Announcement.
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

    Announcement.

    Modular elements with topics and sponsors.
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

    Modular elements with topics and sponsors.

    Modular wall at the venue, with names of guests of honor.
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

    Modular wall at the venue, with names of guests of honor.

    Room sign.
    License: All Rights Reserved.

    Room sign.

    AfroCuration 6
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.
    AfroCuration 7
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.
    Wayfinding.
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

    Wayfinding.

    Notebooks and tote bag.
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

    Notebooks and tote bag.

    Event collateral: drinking bottle, attendee’s pass, lanyard.
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

    Event collateral: drinking bottle, attendee’s pass, lanyard.

    Stubs sheet and programme.
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

    Stubs sheet and programme.

    AfroCuration 12
    Source: www.breinstorm.co.za Breinstorm. License: All Rights Reserved.

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    • Halyard Display

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