El Enemigo (“The Enemy”) is a YouTube channel that reviews and documents emerging Colombian music, becoming today one of the most relevant figures on the national scene. The new identity sought to reach all the diversity of its audience by transmitting its critical and objective position, and to communicate that music must be an act of interaction between cultural diversity.
The logo is based on Eckmannpsych. The font’s lowercase glyphs have been combined with scaled-down uppercase forms for E and L for a biform/unicase look. Some characters – such as N, I, M – were customized to achieve better readability when used in reduction.