“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Contributed by Stephen Coles
Contributed by Indra Kupferschmid
Contributed by Florian Hardwig
Photo(s) by “Joe Clark” on Flickr.
Photo(s) by “Florian Fecher” on Flickr.
Contributed by Étienne Aubert Bonn
Photo(s) by “ed” on Flickr.
Contributed by Philippe Dionne Bussières
Contributed by Roland Hörmann
Contributed by Mathieu Triay
Photo(s) by Stephen Coles on Flickr.
Contributed by XXIX