“It’s the real thing.” Coca-Cola Ads (1969–74) Contributed by Stephen Coles on Feb 4th, 2013. Artwork published in 1969. Source: www.eatsleepwork.com License: All Rights Reserved. 1970 “It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Source: www.eatsleepwork.com License: All Rights Reserved. 1974 Source: rolexblog.blogspot.com License: All Rights Reserved. Dec, 1970 Source: www.flickr.com License: All Rights Reserved. 1970 Source: www.adbranch.com License: All Rights Reserved. 1969 Source: www.adbranch.com License: All Rights Reserved. 1970 Source: www.adbranch.com License: All Rights Reserved. 1969 Source: www.adbranch.com License: All Rights Reserved. 1971 Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. Jan, 1970 Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. 1971. A rare departure from the centered headline. Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. Hot Rod magazine, Sep 1970. Source: www.flickr.com Image via Bart Solenthaler. License: All Rights Reserved. 1969. Typefaces More about HelveticaGet Helvetica Formats Advertising (2022) Topics Food/Beverage (2911) Designers/Agencies McCann (1) Tagged withCoca-Cola (15)soft drinks (81)historically significant (25)high profile (619)period (.) (138)center-aligned text (1777)campaigns (348)series (1098)cola (5) Artwork location United States (9484) In SetsAds of the “Mad Men” Era (Stephen Coles) (75)late 20th century (slink johnson) (59)Bart Solenthaler Collection (Fonts In Use Staff) (497)Helv (Austin Heller) (23)Big sentence ad. (Stephen Coles) (34) 2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)” Jeff Porter says: Feb 4th, 2013 10:45 am Nothing like a spot of periodism… Stephen Coles says: May 31st, 2015 1:08 pm Another 1969 ad from this campaign used Times rather than Helvetica. Post a comment Name Email – will not be published Website Your response Submit Comment More Helvetica in use Grand Theft Auto: Chinatown Warsc. 2009Rockstar GamesContributed by Akid Danial Shirley Scott – Mystical Lady album art1971Maurer ProductionsContributed by Florian Hardwig SD26Massimo VignelliLeila VignelliVignelli AssociatesContributed by Stephen Coles Sponsor More in Food/Beverage Sjømatboka by Julie Ilona Balas2023Smuss StudioContributed by HAL Typefaces Carluccio’s Christmas Gift Boxes2013Irving & CoContributed by Stephen Coles Science Of Mixology2015Bruno SellésVasavaContributed by Bruno Sellés Selfridges Rebalance packaging designc. 2015SelfridgesContributed by F37® Staff Pick More in Advertising Mark Ronson – Version album art & marketing2007Tom DarracottVillage GreenContributed by Stephen Coles Staff Pick Fuku restaurant2024Red AntlerContributed by Pangram Pangram Pet Sounds 50th Anniversary Tour2016Mark LondonContributed by Robert King Mapsound2022Casa BeleContributed by Casa Bele More Fonts In Use Gilgamesh by Sophus Helle2022Jenny VolvovskiContributed by Gareth Hague Staff Pick Stedelijk Museum identity (2012)2012Mevis & Van DeursenContributed by Andreas Kofler Blog Philippe Tourriol website2024WA75Yorel CaylaLaurent MészárosContributed by Yorel Cayla Staff Pick Daddy – Myself album art2021Daniele RiccitelliAlessandro PaolettiNot Found StudioContributed by TYPE01 Staff Pick
2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)”
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.