“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Contributed by Stephen Coles
Contributed by Nick Sherman
Contributed by David Jonathan Ross
Contributed by Florian Hardwig
Contributed by Richard Baird
Contributed by Ulrike Rausch
Contributed by Patch Hofweber
Contributed by Matthijs Sluiter
Contributed by Fonts In Use Staff
Photo(s) by Nick Sherman on Flickr.
Contributed by Dum Dum