“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Contributed by Nick Sherman
Contributed by Stephen Coles
Photo(s) by Stephen Coles on Flickr.
Photo(s) by Nick Sherman on Flickr.
Contributed by Frank Grießhammer
Contributed by Robin Rendle