“It’s the real thing.” Coca-Cola Ads (1969–74)

Contributed by Stephen Coles on Feb 4th, 2013. Artwork published in

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1970 — Source: www.eatsleepwork.com License: All Rights Reserved.

1970

“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica.

1974 — Source: www.eatsleepwork.com License: All Rights Reserved.

1974

Dec, 1970 — Source: rolexblog.blogspot.com License: All Rights Reserved.

Dec, 1970

1970 — Source: www.flickr.com License: All Rights Reserved.

1970

1969 — Source: www.adbranch.com License: All Rights Reserved.

1969

1970 — Source: www.adbranch.com License: All Rights Reserved.

1970

1969 — Source: www.adbranch.com License: All Rights Reserved.

1969

1971 — Source: www.adbranch.com License: All Rights Reserved.

1971

Jan, 1970 — Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

Jan, 1970

1971. A rare departure from the centered headline. — Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

1971. A rare departure from the centered headline.

Hot Rod magazine, Sep 1970. — Source: www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

Hot Rod magazine, Sep 1970.

1969. — Source: www.flickr.com Image via Bart Solenthaler. License: All Rights Reserved.

1969.

Typefaces

- More about Helvetica
- Get Helvetica

Formats

Advertising(2274)

Topics

Food/Beverage(3301)

Designers/Agencies

McCann(2)

Tagged with

Artwork location

United States(10628)

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2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)”

Jeff Porter says:
Feb 4th, 2013 10:45 am

Nothing like a spot of periodism…
Stephen Coles says:
May 31st, 2015 1:08 pm

Another 1969 ad from this campaign used Times rather than Helvetica.

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