“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Contributed by Stephen Coles
Contributed by Herb Lubalin Study Center
Contributed by Nick Sherman
Contributed by Richard Baird
Photo(s) by Indra Kupferschmid on Flickr.
Photo(s) by Stephen Coles on Flickr.
Contributed by Fonts In Use Staff
Photo(s) by “ed” on Flickr.
Contributed by Studio Het Mes
Contributed by Peiran Tan