“It’s the real thing.” Coca-Cola Ads (1969–74) Contributed by Stephen Coles on Feb 4th, 2013. Artwork published in 1969. Source: http://www.eatsleepwork.com License: All Rights Reserved. 1970 “It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below: Source: http://www.eatsleepwork.com License: All Rights Reserved. 1974 Source: http://rolexblog.blogspot.com License: All Rights Reserved. Dec, 1970 Source: http://www.flickr.com License: All Rights Reserved. 1970 Source: http://www.adbranch.com License: All Rights Reserved. 1969 Source: http://www.adbranch.com License: All Rights Reserved. 1970 Source: http://www.adbranch.com License: All Rights Reserved. 1969 Source: http://www.adbranch.com License: All Rights Reserved. 1971 Source: https://www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. Jan, 1970 Source: https://www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. 1971. A rare departure from the centered headline. Source: https://www.flickr.com Scan by SenseiAlan. License: All Rights Reserved. Hot Rod magazine, Sep 1970. Source: https://www.flickr.com Image via Bart Solenthaler. License: All Rights Reserved. 1969. Typefaces Formats Advertising (1231) Topics Food/Beverage (1633) Designers/Agencies McCann (1) Tagged withCoca-Cola (12)Coke (3)soft drinks (31)historically significant (22)high profile (452)periods (55)center-aligned text (902)campaigns (134)series (544)cola (4) Artwork location United States (5452) In Sets Ads of the “Mad Men” Era (Stephen Coles) (49) late 20th century (slink johnson) (59) 2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)” Jeff Porter says: Feb 4th, 2013 10:45 am Nothing like a spot of periodism… Stephen Coles says: May 31st, 2015 1:08 pm Another 1969 ad from this campaign used Times rather than Helvetica. Post a comment Name Email – will not be published Website Your response Submit Comment More Helvetica in use Timesheets Magazine, Berlin issuec. 2018Studio 24/24Contributed by Studio 24/24 Allos Müslisc. 2012Contributed by Florian Hardwig Cobra movie poster1986Contributed by Stephen Coles Sponsor More in Food/Beverage Fish and Seafood Cook Book, Better Homes and Gardens1971Arthur RiserHarijs PriekulisTonya RodriguezContributed by Chris Purcell Hungry Eye logo2013Goahead SchuteContributed by Jonathan Schute Smith & Forge Hard Cider2014SoulsightContributed by Stephen Coles Arlette Fruitsc. 2016Nueve EstudioContributed by nueve estudio More in Advertising NYC Census 2020 on LinkNYC2020H James LucasNYC Census 2020Contributed by H James Lucas Staff Pick November2017Margus TammContributed by Margus Tamm The Beaver Printing Co. 1956 Advertising Calendar1956unknownContributed by Jennifer Kennard Georgii-Kobold-Klein-Motoren leafletc. 1930unknownContributed by Florian Hardwig More Fonts In Use Begraafplaats Eibergen2017René KnipContributed by Matthijs Sluiter Staff Pick Schrijversportretten2010Karen PolderContributed by Matthijs Sluiter Staff Pick Wattstax concert/album/film1972Contributed by Nick Sherman Staff Pick Jaan Toomik – My End Is My Beginning. And My Beginning Is My End2019Evgeny KorneevContributed by Maria Doreuli Staff Pick
2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)”
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.