“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Photo(s) by Stephen Coles on Flickr.
Contributed by Stephen Coles
Contributed by Chris Purcell
Contributed by Javier Fuentes Barnada
Contributed by Frank Grießhammer
Photo(s) by “dr. shordzi” on Flickr.
Contributed by Patch Hofweber
Contributed by Letters from Sweden