“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Contributed by Stephen Coles
Contributed by Fonts In Use Staff
Photo(s) by “Nina Stössinger” on Flickr.
Contributed by Stefan Liute
Contributed by Tuomo Metso
Contributed by Jennifer Kennard
Contributed by Tânia Raposo
Contributed by Soimadou Ibrahim-Aliamane
Contributed by Indra Kupferschmid
Contributed by Caren Litherland