“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.
Contributed by Florian Hardwig
Contributed by Stephen Coles
Contributed by Tânia Raposo
Contributed by Richard Baird
Photo(s) by “Joe Clark” on Flickr.
Contributed by Fonts In Use Staff
Photo(s) by “altpapiersammler” on Flickr.
Contributed by Robin Rendle