“It’s the real thing.” Coca-Cola Ads (1969–74)
“It’s the real thing. Period! Coke. Period! In Helvetica. Period! Any questions? Of course not. Drink Coke. Period! Simple.” — Michael Bierut in Helvetica. Video clip below:
1971. A rare departure from the centered headline.
Hot Rod magazine, Sep 1970.
2 Comments on ““It’s the real thing.” Coca-Cola Ads (1969–74)”
Nothing like a spot of periodism…
Another 1969 ad from this campaign used Times rather than Helvetica.