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Toward a Sane Nuclear Policy booklet

Contributed by Nick Sherman on Apr 16th, 2020. Artwork published in .
    Toward a Sane Nuclear Policy booklet 1
    Source: https://archives.sva.edu Milton Glaser Design Study Center and Archives. License: All Rights Reserved.

    This booklet contains the program for “A Salute to the Summit”, an event organized by the National Committee for a Sane Nuclear Policy (SANE) at Madison Square Garden on May 19, 1960. SANE began as an ad-hoc committee to raise awareness about the dangers of nuclear testing, with many high-profile collaborators in the peace movement, including Martin Luther King Jr. After running a full-page ad in the New York Times on November 15, 1957, the group evolved into a much larger organization with 130 chapters across the US.

    Other than the program for the summit, the booklet also contains articles and greetings from many supporters, as well as artwork and photography, all laid out with occasional moments of generous negative space. It was designed by Ivan Chermayeff (of Chermayeff & Geismar).

    The front and back covers of the booklet feature a bold use of Schmalfette Grotesk, stacked with a progressive spacing/overprinting effect and mirrored alignment. The interior uses Volta for small headings and what looks like ATF Garamond, or perhaps Linotype’s adaptation, Garamond No. 3. Finally, the back of the book uses what looks like News Gothic Extended for sponsor ads and greetings.

    A PDF of the full booklet is available from University of Central Florida Digital Library.

    Toward a Sane Nuclear Policy booklet 2
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 3
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 4
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 5
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 6
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 7
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 8
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 9
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 10
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 11
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.
    Toward a Sane Nuclear Policy booklet 12
    Source: http://ucf.digital.flvc.org University of Central Florida Digital Library. License: All Rights Reserved.

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