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Clip Books of Line Art, Volk (1972)

Photo(s) by Bart Solenthaler. Imported from Flickr on Apr 20, 2020. Artwork published in .
    “Hot & Cold” (No. 228) ft.  and . “COLD” appears to be based on , with the outer lines removed. All three faces are original designs carried by .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “chwastblimp” and “benguiatcharismascript”. License: All Rights Reserved.

    “Hot & Cold” (No. 228) ft. Chwast Blimp and Benguiat Charisma Script. “COLD” appears to be based on Opresco Fingerprint, with the outer lines removed. All three faces are original designs carried by Photo-Lettering.

    Covers for various clip books of line art issued by Volk Corp in 1972. This volume continues the portrait format that was introduced in the year before. Just as in 1970 and 1971, many of the display faces like Brave and Free or Futura Dot are novelties from the extensive catalog of Photo-Lettering. Jolly Roger and the refreshingly blasphemous Helvetica Flair originated at Phil Martin’s Alphabet Innovations. The covers with Countdown and Premier Shaded might be among the earliest examples for Letraset originals used by Volk. On most covers, the line “Clip Book of Line Art” is set in ITC Avant Garde Gothic with alternates for e and A.

    See also the dedicated post about the subseries titled Grafika which includes booklets published in 1972. For more information on Harry Volk Jr. Art Studio, see the post about the “Entertainment” clip book from 1955.

    “Holidays” (No. 229) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “braveandfree”. License: All Rights Reserved.

    “Holidays” (No. 229) ft. Brave and Free.

    “Radio & TV” (No. 230) ft.  Italic.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “goudyheavyface”. License: All Rights Reserved.

    “Radio & TV” (No. 230) ft. Goudy Heavyface Italic.

    “Insurance” (No. 231) with a graphic depiction of why you might need one, ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “kabelblack” and “itcavantgardegothic”. License: All Rights Reserved.

    “Insurance” (No. 231) with a graphic depiction of why you might need one, ft. Kabel Black.

    “Expressions” (No. 240) ft. tightly spaced .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “charteroak”. License: All Rights Reserved.

    “Expressions” (No. 240) ft. tightly spaced Charter Oak.

    “Mail” (No. 241) ft. . The subline here uses a bolder weight from , to avoid a too great contrast in weight next to the chunky shadowed slab serif. Illustration by Tom Sawyer.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “profil”. License: All Rights Reserved.

    “Mail” (No. 241) ft. Profil. The subline here uses a bolder weight from ITC Avant Garde Gothic, to avoid a too great contrast in weight next to the chunky shadowed slab serif. Illustration by Tom Sawyer.

    “The Golden Years” (No. 564) ft. . Sensitive typophiles may cringe at the combination of two very similar typefaces.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “kabel”. License: All Rights Reserved.

    “The Golden Years” (No. 564) ft. Kabel. Sensitive typophiles may cringe at the combination of two very similar typefaces.

    “Autumn” (No. 565) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “jollyroger” and “itcavantgardegothic”. License: All Rights Reserved.

    “Autumn” (No. 565) ft. Jolly Roger.

    “Education” (No. 566) ft. , designed by Colin Brignall (Letraset, 1965).
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “countdown”. License: All Rights Reserved.

    “Education” (No. 566) ft. Countdown, designed by Colin Brignall (Letraset, 1965).

    “Groups” (No. 567) ft. , designed by  (, 1970). Illustration by Tom Sawyer.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “premiershaded”. License: All Rights Reserved.

    “Groups” (No. 567) ft. Premier Shaded, designed by Colin Brignall (Letraset, 1970). Illustration by Tom Sawyer.

    “Christmas” (No. 568) ft.  and .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “kalligraphia” and “helveticaflair”. License: All Rights Reserved.

    “Christmas” (No. 568) ft. Kalligraphia and Helvetica Flair.

    “Couples” (No. 569) ft. slanted . The addition “20th Anniversary issue” suggests that Volk was founded in 1952 or 1953. The oldest booklets published in Bart Solenthaler’s collection are from 1954.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “futuradot”. License: All Rights Reserved.

    “Couples” (No. 569) ft. slanted Futura Dot. The addition “20th Anniversary issue” suggests that Volk was founded in 1952 or 1953. The oldest booklets published in Bart Solenthaler’s collection are from 1954.

    “Transportation” (No. 572) ft.. Just like in “Mail” (No. 241, see above), the weight of “Clip Book of Line Art” is increased to hold up against the heavyweight.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “buxom” and “itcavantgardegothic”. License: All Rights Reserved.

    “Transportation” (No. 572) ft.Buxom. Just like in “Mail” (No. 241, see above), the weight of “Clip Book of Line Art” is increased to hold up against the heavyweight.

    “Women” (No. 575), pairing  Italic with handwriting.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “normande”. License: All Rights Reserved.

    “Women” (No. 575), pairing Normande Italic with handwriting.

    “Human Relations” (No. 576) ft.  and  for the bottom line.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “cartier”. License: All Rights Reserved.

    “Human Relations” (No. 576) ft. Cartier and Windsor for the bottom line.

    “Teens” (No. 577) with more .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “jollyroger” and “itcavantgardegothic”. License: All Rights Reserved.

    “Teens” (No. 577) with more Jolly Roger.

    Typefaces

    • Chwast Blimp
    • Benguiat Charisma Script
    • Opresco Fingerprint
    • Brave and Free
    • Goudy Heavyface
    • Kabel Black
    • Charter Oak
    • Profil
    • Kabel
    • Jolly Roger
    • Countdown
    • Premier Shaded
    • Kalligraphia
    • Helvetica Flair
    • Futura Dot
    • Buxom
    • Thorowgood
    • Cartier
    • Windsor
    • ITC Avant Garde Gothic

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