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BOO streetwear

Contributed by Martin Vácha on Apr 28th, 2020. Artwork published in .
BOO streetwear 1
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.

BOO is Vietnam’s premier streetwear brand. Proudly Vietnamese, BOO was started in Hanoi in 2003 by a group of close friends who met as part of the emerging skateboarding scene. From their inception, BOO has grown into a real player in the Vietnam fashion scene with nearly 50 brick and mortar locations throughout Vietnam.

Roobert is used as the brand typeface throughout, making prominent use of its built-in “merged O’s” ligature. On a number of posters, Roobert is paired with (slightly squooshed) Times New Roman.

BOO streetwear 2
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 3
License: All Rights Reserved.
BOO streetwear 4
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 5
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 6
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 7
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 8
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 9
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 10
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 11
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 12
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 13
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 14
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 15
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 16
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.
BOO streetwear 17
Source: www.behance.net Rice Creative, BOO. License: All Rights Reserved.

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