BOO is Vietnam’s premier streetwear brand. Proudly Vietnamese, BOO was started in Hanoi in 2003 by a group of close friends who met as part of the emerging skateboarding scene. From their inception, BOO has grown into a real player in the Vietnam fashion scene with nearly 50 brick and mortar locations throughout Vietnam.
Roobert is used as the brand typeface throughout, making prominent use of its built-in “merged O’s” ligature. On a number of posters, Roobert is paired with (slightly squooshed) Times New Roman.