London Transport, formed in 1933 to amalgamate and coordinate the operations of the capital’s various transport undertakings, carried on in the tradition of its predecessors in promoting transport opportunities, particularly those outside peak hours when capacity could be put to good and profitable use. Also in the tradition of the Underground Group the quality of much of their publicity material was second to none and amongst the best of the contemporary crop.
This 1935 “Party Outings” brochure is no exception. Unusually it shows no artist or designer yet it is designed within an inch of its life, using typography and collage photography to provide a very modern look. It is printed at one of the finest contemporary presses, the Curwen Press, and uses Kabel amongst others – unusually not LT’s own corporate typeface Johnston.