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Wise Ram visual identity

Contributed by Semiotik on May 4th, 2020. Artwork published in
November 2019
.
    Wise Ram visual identity 1
    Photo: Semiotik. License: All Rights Reserved.

    Visual identity for Wise Ram — In order to facilitate the values of the company and the aim to expand one’s understanding of tourism and hospitality today, we sought a metaphorical yet figuratively direction in our visual communication. The apostrophes not only metaphorically symbolize the ram but also figuratively, thereby making it a symbol of determination and activity in tourism and hospitality growth, throughout history and across cultures. Favorit is used for the logo and all Latin alphabet text. On the website, Greek is set in Neue Helvetica.

    Wise Ram visual identity 2
    Photo: Semiotik. License: All Rights Reserved.
    Wise Ram visual identity 3
    Photo: Semiotik. License: All Rights Reserved.
    Wise Ram visual identity 4
    Photo: Semiotik. License: All Rights Reserved.
    Wise Ram visual identity 5
    Photo: Semiotik. License: All Rights Reserved.
    Wise Ram visual identity 6
    Photo: Semiotik. License: All Rights Reserved.
    Wise Ram visual identity 7
    Photo: Semiotik. License: All Rights Reserved.
    Wise Ram visual identity 8
    Photo: Semiotik. License: All Rights Reserved.
    Wise Ram visual identity 9
    Photo: Semiotik. License: All Rights Reserved.
    Wise Ram visual identity 10
    Photo: Semiotik. License: All Rights Reserved.

    Typefaces

    • Favorit
    • Neue Helvetica

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