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The Stranglers band logo and early record sleeves

Contributed by Florian Hardwig on May 15th, 2020. Artwork published in
circa 1976
.

3 Comments on “The Stranglers band logo and early record sleeves”

  1. “Stretch Out and See. Why It Challenges Them All” – 1952 ad for the Ford Mercury with Merc-O-Matic Drive. Image: retro.ads.

    In Filmotype By The Letter – The Complete Illustrated History (2009), Stuart Sandler mentions that Filmotype Lion was “inspired when Ray [Baker] came across an advertisement for the 1952 Ford Mercury with Merc-O-Matic Transmission”. This suggests that the inclined Lion came first, and Baker (or another lettering artist at Filmotype) later added the upright Hercules and its condensed and extended variants, Harper and Harlem. The hand-lettered script in the Ford ad has the hookless g. This form can’t be found in Lion, but is included in Hercules, Harper, and Harlem. One could argue that the hallmark letterform in the Stranglers logo is indirectly derived from this car ad.

    “It Challenges All Comers” – another ad from the same series, also featuring the hookless g. Image: Paul Malon.

  2. it’s no question that [the Stranglers] built a strong visual identity, which […] crystallized in the brash font of the band’s logo.

    In fact, the logotype is so distinctive that it often was emulated when Filmotype Harper was not available. See e.g. this German poster with the band name set in the similar Brody, the cover for a live bootleg album with electronically condensed Cascade Script, or an official live album with equally squooshed Dom Bold.

  3. Fantastic research totally accurate too.

    Thank you for this.

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