Circlle activewear
Contributed by Alina Shupikov on May 6th, 2020. Artwork published in
.
Photo: Alina Shupikov. License: All Rights Reserved.
Circlle is a brand of sustainable activewear made from recycled nylon made from discarded fishnets. With the whole brand concept built on sustainability, reusing resources and circular economy, the visual identity had to reflect these. Circles, circular motion and endless repetitions are the key visual motives. TT Firs Neue with its quirky edges was a perfect match as a main identity font.
License: All Rights Reserved.
Source: www.circlle.cz License: All Rights Reserved.
Source: www.circlle.cz License: All Rights Reserved.
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Source: www.circlle.cz License: All Rights Reserved.
Source: www.circlle.cz License: All Rights Reserved.
Source: www.circlle.cz License: All Rights Reserved.
Photo: Alina Shupikov. License: All Rights Reserved.
Photo: Alina Shupikov. License: All Rights Reserved.
2 Comments on “Circlle activewear”
I still have the »TT Firs« (version 1,000) from 2015. Everything is rounded there. Could it be the “TT Firs Neue” above?
Good eye, Kurt! Agreed, this looks like it’s the revised version. I have adjusted the typeface credit. Here’s a visual comparison of TT Firs and TT Firs Neue.