Attido
Contributed by Florian Hardwig on Feb 22nd, 2013. Artwork published in
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Helsinki-based creative agency Bond designed a new identity for Attido. The main ingredients of the branding are the colors yellow and black, a barless ‘A’ not unlike in the über-contrasty Dala Floda, and Neutraface No. 2 – the Display cuts, to be precise. With its pointy diagonals and the circular ‘O’, this typeface by House Industries looks especially good in Finnish language.
Attido ensures the smooth operation and high performance of business-critical information systems. Growth and internationalization made it necessary to have a new, unified name and identity. The new identity and name Attido communicate their goal-driven and solution-centered attitude. Until it’s done. www.attido.com
6 Comments on “Attido”
This typeface is not Neutraface, just compare the E and the R.
Paulo
Hi Paulo, it is Neutraface No. 2 Display Titling. See also this comparison of Neutraface and Neutraface No. 2
Hi Florian, you are absolutely right. When I made my comment I did not know Neutrface No. 2. Sorry for my mistake.
No problem! That’s what Fonts In Use is made for: to learn more about typefaces. Maybe Neutraface No. 2 should get a separate entry. We’ll think about this.
BTW, Florian, what font is used in the text of Fonts In Use? It’s exceptionally clear, easy to read in the screen, round and modern.
Paulo, it’s Benton Sans RE. See the Colophon link at the bottom of the site.