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“Mexican Is Herdez” campaign

Contributed by Stephen Coles on May 10th, 2020. Artwork published in .
    “Mexican Is Herdez” campaign 1
    Source: https://www.salsas.com © Grupo Herdez. License: All Rights Reserved.

    Compañia Comercial Herdez was established in Monterrey, Mexico in 1914. Today, as Grupo Herdez, the brand is “a leading producer of shelf-stable foods and one of the main players in the ice cream category in Mexico, as well as one of the leaders in the Mexican food category in the United States”. In 2019, Herdez launched its “Mexican is Herdez” salsa campaign for the U.S. market, with the keywords, “loud, aromatic, vibrant, bold,” and “fresh flavors with an attitude”.

    TV ads, web graphics, and other campaign materials, including a lotería game, feature the typeface Form by French designer Maxime Francout. The designers (unknown at this time) sometimes mix upper- and lowercase, or rotate the ‘x’, such as in the tagline.

    “Mexican Is Herdez” campaign 2
    Source: https://www.salsas.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 3
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 4
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 5
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 6
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 7
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 8
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 9
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 10
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 11
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 12
    Source: https://www.youtube.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 13
    Source: https://www.salsas.com © Grupo Herdez. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 14
    Source: https://www.salsas.com © MegaMex Foods, LLC. License: All Rights Reserved.
    “Mexican Is Herdez” campaign 15
    Source: https://www.salsas.com © MegaMex Foods, LLC. License: All Rights Reserved.

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    2 Comments on ““Mexican Is Herdez” campaign”

    1. The agency is BBDO San Francisco

    2. Thank you! Added.

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