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“Alive with pleasure!” Newport ad

Contributed by Fonts In Use Staff on May 10th, 2020. Artwork published in .
    “Alive with pleasure!” Newport ad
    Source: https://twitter.com License: All Rights Reserved.

    “He’s got a sword and two girlfriends” — @Coochiebone

    Ad by the Lorillard Tobacco Company for the Newport brand of menthol cigarettes, featuring two very similar typefaces: Cooper Black for the big text at the top, and Goudy Heavyface for “After all, if smoking isn’t a pleasure, why bother?”. Both are used in unidentified swash italics versions. The former is similar to a phototype version named Cooper Black Italic Flair, but exhibits a number of differences. The latter isn’t identical with Goudy Fancy.

    @CuteDogPics4 comments: “I can’t look at something like this without imaging Don Draper coming up with it out of nowhere, drink in hand, after being mentally absent for a whole meeting”

    Typefaces

    • Cooper Black
    • Goudy Heavyface
    • Univers

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