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Louis Vuitton Zipped Pouch GM

Contributed by jeremia adatte on May 17th, 2020. Artwork published in .
    Louis Vuitton Zipped Pouch GM 1
    Source: https://us.louisvuitton.com License: All Rights Reserved.

    From the Vuitton website:

    The slimline Pochette Chaine GM sports a miniature metal carabiner, referencing the motif employed by Virgil Abloh throughout the Spring-Summer 2019 Collection.

    Since his arrival at Louis Vuitton at position of Men’s Artistic Director, Virgil Abloh played a lot with the original logo and replaced it with the name set in different fonts, like this example here, using Motter Air. I always loved this typeface and find it unique, even with its hint of late 1980s, early 1990s / phototype-era Mecanorma style, it remains a classic for me.

    It’s clearly evident that Abloh has a love for typography. Just look at his projects! I love this polyvalent and hyperactive artist (not everything he does of course, but a big part). He was apparently given carte blanche by Louis Vuitton looking at the recent Men’s collections!

    Louis Vuitton Zipped Pouch GM 2
    Source: https://us.louisvuitton.com License: All Rights Reserved.
    Louis Vuitton Zipped Pouch GM 3
    Source: https://us.louisvuitton.com License: All Rights Reserved.
    Louis Vuitton Zipped Pouch GM 4
    Source: https://us.louisvuitton.com Louis Vuitton. License: All Rights Reserved.

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    • Motter Air

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