“Cadet is for keeps!” ad (1966)

Photo(s) by Bart Solenthaler. Imported from Flickr on May 22, 2020. Artwork published in

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“Cadet is for keeps!” ad (1966) — Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “folio”. License: All Rights Reserved.

Can you afford to keep on replacing cheaper machines?

Folio schmalfett, or Bold Condensed (1956), used in an ad for Cub Cadet tractors by the International Harvester Company. The caption is in a version of News Gothic (or Monotone Gothic).

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