La Canette beer cans

La Canette is a microbrewery located in Marseille, southern France. To launch its first line of canned beers advertised with the slogan La bière fraîche de Marseille (“The fresh beer from Marseille”), we developed a flexible design. Each beer style was also color-coded to make it quick and easy to identify.

The vintage Cooper Black is paired with the industrial and highly functional Basier to create a distinct contrast, enabling us to make La Canette’s visual universe very bold and colorful!