In October 2019, Swedish magazine Vi got a redesign from designer Anna Thurfjell, with art direction from Hanna Johansson.
‘Vi’ is a Swedish magazine classic, founded in 1913 and stands for something greater: humanism, humanity and popular education.
The ambition with the new design, is to keep a connection to the history, work in the present and prepare it for the future …The content brief is based on the idea of doing great journalism about people, culture and society, in visuals and text. Vi has a strong popular culture heritage and that is one of the inspirations in the project.
My type mood for the project was to create an honest design with distinct type that stands the test for a magazine story in digital and print. I looked for a warm and humanistic type palette with a higher readability.