Ello is The Creators Network, a publishing and collaboration platform connecting and supporting a global community of artists. Founded in 2013 by a collection of artists & designers, Ello re-imagines the future of creative work by providing a contemporary forum and virtual workplace for artists, brands, agencies, publishers, and their fans. From business model to website to apps to print publications and community experiences, Ello empowers and rewards contemporary creators with visibility, influence, and professional opportunity, encouraging a generation of talent via a platform for creative opportunity.
The Ello identity system uses a variety of weights from the Atlas Grotesk collection, designed by Atelier Carvalho Bernau and available from Commercial Type. The wordmark uses a custom Extra Black version of Atlas Grotesk, introduced in 2017. Prior to 2017, Ello employed a rare “symbol-only” approach to visual identity.