Source: www.instagram.comnaranjoetxeberria. License: All Rights Reserved.
Naming and lexical system for By Us, developed by Naranjo-Etxeberria, who were inspired by the company’s work system: connecting the best professionals for each client.
The designers used Oroban, a design inspired by Orobanchaceae or broomrapes, a branch of parasitic plants that need to connect to other plants for photosynthesis – an analogy with the collaborative work model of By Us, which generates new connections.
Source: www.instagram.comnaranjoetxeberria. License: All Rights Reserved.
Source: by-us.comnaranjoetxeberria. License: All Rights Reserved.
Source: by-us.comnaranjoetxeberria. License: All Rights Reserved.