Agency Depot faced the task to adapt the global KFC packaging style in a proper way and develop a guide that will regulate the further style usage inside the country of Russia.
The primary goal of the agency was to adapt the global brand style for the Russian market. We needed to put all the identity units into one strict system, within which it would be easy to adapt the graphics for different units and package shapes without losing any design element. During the process we have chosen the font style for the Russian market as the “global” company font was not adapted for Cyrillic.
says Nikita Ivanov, Depot design director.
Most of the packages contain the type composition based on [Cera] CondensedBlack. Product titles are written in upper case, one or two lines. And for exceptional cases and informal packages (for ex: sauces) it is possible to use Cera Pro Bold.