Dada Factory was a large participative project of the Seongbuk Children’s Museum. It was conducted in 3 stages: “Playful Thinking” (camp), “Play-Logue,” (Education), and “Play-Ground” (Exhibition).
The graphic objects created for the campaign are multiple with Monaako used for posters, in situ signage, various external promotional objects such as flyers, web banners and images for social networks. Supporting typography is set in LL Brown and a yet unidentified typeface was used for Korean texts.
The visual concept of the Dada project was to make reference to paper cutting and collage, which were popular media of the Dada period. The scissor cut impression of Monaako Script was a perfect match.