Jean Fourche brand identity

Jean Fourche is a bicycle company based in Bordeaux, France with vélos that are designed to be easy for everyone to use. The brand and identity, led by studio OUAM, uses a range of weights and widths of the Trois Mille (3000) family.

The main logo pairs tire track patterns with different widths of Trois Mille (3000) Extra Bold, giving the type a dynamic sense of movement. OUAM’s Art Director Maxime Pirot shared why they decided to Trois Mille.

“Trois Mille is a well-drawn typeface, and it also has a playful feeling, which is exactly what we needed for this brand. Jean Fourche is run by joyful people that don’t take themselves too seriously, but the bikes they produce are carefully crafted with a lot of attention to details. Trois Mille was the perfect match,” Pirot said. “Once the font was chosen, we developed the identity by digging vintage cycling iconography and adding a touch of humor and satire.