The Fermentary is a Daylesford-base, Australian small-batch producer of naturally fermented food and beverage products. They’re focused on crafting delicious, minimal intervention ferments by pairing ancient wisdom and diverse traditions, with present-day science and practice. Melbourne based designer Anna Topalidou redesigned their brand identity along with print, digital and packaging material.
The visual identity is informed by scientific and fermentation traditions—past and present, near and far. Line illustrations weave through stories of history, science, cultural tradition, alchemy and raw ingredients. Calligraphic and serif typography (GT Sectra and Monotype Baskerville) introduce the east and the west along with relevant time periods and meet an absence of colour to offset the naturally vibrant range of ferments.