Designed to bring a new breath to the heart of independent magazines, Gummistrikk is made in the spirit of magazines from the early 1990s. It was born in Milan as a reaction against the superficial glamour, and as a part of the global counterculture movement.
Working with undiscovered, unknown artists, Gummistrikk manages to capture a fashionable world in a way that pushes away superficiality and replaces it with personal expression and quality.