I was patiently waiting for an excuse to use Sandrine Nugue’s Orientation, and the opportunity presented itself when the good people at Garage Project came to us with their “Turbine”beer. Their brief was to explore the concept of the local wind turbine as a pinwheel, and Orientation’s sharp blades and sense of motion seemed perfect.
We created the illustration and type treatment, and designed the label, box and street posters. The team at Garage Project took care of the small text on the labels – set in Trade Gothic. Among the other typefaces on the packaging are Erbaum (“PALE ALE”) andSofia(text on the side of the packaging box).