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Voland publisher visual identity

Contributed by CAST on Jun 22nd, 2020. Artwork published in .
    Voland publisher visual identity 1
    Source: https://www.voland.it License: All Rights Reserved.

    Voland Serif and Voland Sans are custom book typefaces designed by Luciano Perondi for the new visual identity of the Italian publisher Voland, under the art direction of Alberto Lecaldano.

    The typeface consists of a serif in a single weight (with matching italics) for body texts and a support sans serif covering all functions generally attributed to bold. The serif faces, both roman and italic, are based on the Double Pica cut of John Baskerville’s specimen (1706–1775).

    Voland Serif and Voland Sans will be released as retail typefaces later this year by CAST Foundry.

    Voland publisher visual identity 2
    Demetrio Mancini. License: All Rights Reserved.
    Voland publisher visual identity 3
    Demetrio Mancini. License: All Rights Reserved.
    Voland publisher visual identity 4
    Source: https://www.voland.it License: All Rights Reserved.
    Voland publisher visual identity 5
    Source: https://www.voland.it License: All Rights Reserved.
    Voland publisher visual identity 6
    Source: https://www.voland.it License: All Rights Reserved.
    Voland publisher visual identity 7
    Luciano Perondi. License: All Rights Reserved.
    Voland publisher visual identity 8
    Luciano Perondi. License: All Rights Reserved.

    Typefaces

    • Voland Serif
    • Voland Sans

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    2 Comments on “Voland publisher visual identity”

    1. Hi,

      Can somebody understanding Italian translate or explain to me the V. shape in the type design process image?

      Thank you !

    2. @Étienne: It’s explained in the text: Perondi made a styilistic choice justified with a functional aspect: the /V is Voland’s initial letter and by placing that small “tail” on the right side of the letter, the need for kerning on the right side is reduced.

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