An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Clip Books of Line Art, Volk (1978)

Photo(s) by Bart Solenthaler. Imported from Flickr on Jun 16, 2020. Artwork published in .
    “Birthday” (No. 307). Illustration by Tom Sawyer. The typeface is .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “davisondimensional”. License: All Rights Reserved.

    “Birthday” (No. 307). Illustration by Tom Sawyer. The typeface is Davison Dimensional.

    Covers for various clip books of line art issued in 1978 by Harry Volk Jr. Art Studio, Pleasantville, New Jersey. Each booklet features another face for the cover, typically in an attempt to echo the topic in the typeface choice, see e.g. the graphic Futura Black for “Graphic Arts”, the 19th-century Bracelet for “Western”, or the engraved Bond Shaded for “Money”. This volume uses Kabel Black for the bottom line, framing the logo designed by Herb Lubalin in 1976. The heavy border with rounded (and sometimes inset) corners was introduced in 1976, too, but wasn’t seen on most issues from 1977.

    See the previous post about the “Entertainment” clip book from 1955 for more information on Harry Volk Jr. Art Studio.

    “Graphic Arts” (No. 308) ft. .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “futurablack”. License: All Rights Reserved.

    “Graphic Arts” (No. 308) ft. Futura Black.

    “Expressions” (No. 309) ft.  in all caps.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “archie”. License: All Rights Reserved.

    “Expressions” (No. 309) ft. Archie in all caps.

    “Occupations” (No. 314) ft. . Originally issued in 1930, this design was revived and extended at Letraset in the late 1970s.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “dynamo”. License: All Rights Reserved.

    “Occupations” (No. 314) ft. Dynamo. Originally issued in 1930, this design was revived and extended at Letraset in the late 1970s.

    “Western” (No. 701) ft. . This ornamented Tuscan originated in the 19th century. It was available for dry-transfer lettering from Mecanorma (as Tuscan Ornate) amd Letraset (as Romantiques No. 5).
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “bracelet”. License: All Rights Reserved.

    “Western” (No. 701) ft. Romantiques No. 5 / Bracelet. This ornamented Tuscan originated in the 19th century. It was available for dry-transfer lettering from Mecanorma (as Tuscan Ornate) amd Letraset (as Romantiques No. 5).

    “Safety” (No. 707) ft. caps from  Outline.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “compacta”. License: All Rights Reserved.

    “Safety” (No. 707) ft. caps from Compacta Outline.

    “Money” (No. 719) ft. a version of , probably Bond Shaded. Illustration by Tom Sawyer.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “bondshaded”. License: All Rights Reserved.

    “Money” (No. 719) ft. a version of Copperplate (MS&J), probably Bond Shaded. Illustration by Tom Sawyer.

    “Groups” (No. 721) ft. a bunch of people pointing at tightly spaced caps from  Heavy.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “itczapfbook”. License: All Rights Reserved.

    “Groups” (No. 721) ft. a bunch of people pointing at tightly spaced caps from ITC Zapf Book Heavy.

    “Design Devices” (No. G87) ft. , a Letraset release from 1977. “ZAP” is probably custom lettering. The logo of the Grafika subseries is in  with ligatures for ra and fi, accompanied by  Light with omitted tittles.
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “harlow”. License: All Rights Reserved.

    “Design Devices” (No. G87) ft. Harlow, a Letraset release from 1977. “ZAP” is probably custom lettering. The logo of the Grafika subseries is in ITC Fat Face with ligatures for ra and fi, accompanied by Kabel Light with omitted tittles.

    “Something Extra” (No. G89) ft. , a variation of the  theme, by Lettergraphics.
    Source: https://www.flickr.com License: All Rights Reserved.

    “Something Extra” (No. G89) ft. Slim Dandy, a variation of the Mansard theme, by Lettergraphics.

    “Announcers” (No. G95), again with .
    Source: https://www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “mansard”. License: All Rights Reserved.

    “Announcers” (No. G95), again with Slim Dandy.

    Typefaces

    • Davison Dimensional
    • Futura Black
    • Archie
    • Dynamo
    • Romantiques No. 5 / Bracelet
    • Compacta
    • Copperplate (MS&J)
    • ITC Zapf Book
    • Harlow
    • Slim Dandy
    • Kabel Black
    • ITC Fat Face
    • Kabel

    Formats

    Topics

    Designers/Agencies

    Artwork location

    2 Comments on “Clip Books of Line Art, Volk (1978)”

    1. Bart A. Solenthaler says:
      Aug 7th, 2020 1:51 pm

      Until I saw Archie in upper and lower case I didn’t notice its resemblance to… Archie comics.

    2. Good point! Here’s the Archie logo on issue no. 5 from November 1943. The similarity is mainly due to the contour around the letterforms, plus their general roundedness. It could very well be that the name is more than a coincidence. Archie (the typeface) had a contourless cousin named Super Cooper. That name was probably chosen in reference to the godfather of chubby faces, Cooper Black.

      Photo: Tom (CC-BY)

    Post a comment