A new website for the fictional publishing house Глущенкоиздат (Gluschenkoizdat) continues the storyline of creating an image of a large, existing organization with its roots dating back to the 80s. The site structure, visual language and tone of voice are following this task.
The texts are written on behalf of the publisher in a recognizable formal language. Exhibitions are described as if they’re the publisher stands at an Expos. The reference sections inherent in large publishers have been compiled in detail: internships, information for authors, branches, information about the publisher.
Visual language slightly refers to the aesthetics of the late 1980s office. So, instead of lines, hyphens are used, and all texts are typed in mostly one size and using just Quant Antiqua (98% Literaturnaya look-alike with 50% discount at the Paratype store). The site feels as if printed on an electronic typewriter. The text and graphic elements are made in blue, referring to the color of carbon paper or blue ink for the typewriter tape. A select number pages use Journal Sans(for headlines). Journal was stretched and used for the Глущенкоиздат logo.
Gluschenkoizdat even starts its own residence: an element of organization, considered in Russia as the prerogative of large and wealthy institutions. The site announced the creation of a residence for writers and researchers Pioneer Resort, located on the Baltic Sea coast, with shifts of 3 months. The residence will actually exist, the first shift has already taken place and, based on its results, a 100 copies edition of the book will be published and an event will be held in Kaliningrad.
All pages of the site start with the order number and circulation: it is assumed that site is designed for a limited amount of visits, just like the printed matter.