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Hanson Road Flower Co. visual identity

Contributed by JAF on Jun 24th, 2020. Artwork published in .
    Hanson Road Flower Co. visual identity 1
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.

    This beautiful identity for Hanson Road Flower Co. —a one-woman floristry business, based in Melbourne, Australia — ​features JAF Domus Titling paired with Forum. It was developed by d-co, a graphic design studio in Toronto. Note the W, which is in fact made of two overlapping V’s and not an alternate in the font.

    On closer inspection, it shows that the self-made custom W would have been even better by adjusting the crossing of the two characters: as it is used now, it looks too heavy in the middle.

    Hanson Road Flower Co. visual identity 2
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 3
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 4
    License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 5
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 6
    License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 7
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 8
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 9
    License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 10
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 11
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 12
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.
    Hanson Road Flower Co. visual identity 13
    Source: http://dustincordeiro.com © Dustin Cordeiro. License: All Rights Reserved.

    Typefaces

    • JAF Domus Titling
    • Forum (Denis Masharov)

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