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The Animal Spirits poster

Contributed by Max Kohler on Jun 30th, 2020. Artwork published in
March 2020
.
    The poster measures 500×700 mm.
    Photo: Max Kohler. License: All Rights Reserved.

    The poster measures 500×700 mm.

    Poster for The Animal Spirits: A Walk Through the Square Mile, an event planned by the Walkative Society at the Royal College of Art, London.

    The display typeface is an outlined version of Tiny, using the alternate wide versions of “B” and “A”, and alternate versions of “g”, and “y”, and “j” with longer descenders to improve legibility. Secondary information is set in 14pt Univers Light.

    The poster was printed in three runs (metallic silver and black) on a FAG Swiss Proof 52 from lasercut MDF plates and metal type. The event was sadly cancelled after the posters were printed.

    Detail with a paragraph set in Univers.
    Photo: Max Kohler. License: All Rights Reserved.

    Detail with a paragraph set in Univers.

    Plate for the second print run. The letterforms were lasercut from thin MDF sheets and glued to an MDF base. Due to the limited size of the lasercutter the plate had to be produced in two parts, which were brought together on the press and printed at the same time.
    Photo: Max Kohler. License: All Rights Reserved.

    Plate for the second print run. The letterforms were lasercut from thin MDF sheets and glued to an MDF base. Due to the limited size of the lasercutter the plate had to be produced in two parts, which were brought together on the press and printed at the same time.

    Typefaces

    • Tiny
    • Univers

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