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Art Deco of the 20s and 30s by Bevis Hillier (Studio Vista, 1968 and Schocken, 1985)

Contributed by Florian Hardwig on Aug 30th, 2020. Artwork published in
circa 1968
.
    First edition by Studio Vista, 1968, designed by Gillian Greenwood, ft. Broadway.
    Source: https://www.amazon.de License: All Rights Reserved.

    First edition by Studio Vista, 1968, designed by Gillian Greenwood, ft. Broadway.

    Morris Fuller Benton’s Broadway (ATF, 1927) is, from today’s perspective, a slightly unimaginative, but definitely period-correct and appropriate choice for the cover of this seminal book on Art Deco by Bevis Hillier. Designed by Gillian Greenwood, Studio Vista’s original edition was first published in 1968 in their Pictureback series, which was distributed in the U.S. by Dutton. From Wikipedia:

    This was the first major work on a hitherto neglected genre of art that had previously been referred to as Art Moderne (the term Art Moderne has since come to be used to refer to the later streamlined style of Art Deco in the 1930s). Hillier’s use of the term Art Deco became definitive. In 1971 Hillier curated a major Art Deco show at the Minneapolis Institute of Arts, which helped to increase popular awareness of this style.

    Schocken Books published a revised edition in 1985. For the cover and the title page, designer Pauline Harrison stuck with Broadway, but worked with the inline version named Broadway Engraved. This spin-off was not part of ATF’s series (they already had the similar Boul Mich by Oz Cooper), but was made by Sol Hess for Lanston Monotype in 1928. The secondary typeface is Univers, just like in Greenwood’s design of the first edition. Univers is also the text typeface used for the interior (not pictured).

    1972 edition.
    Source: https://www.etsy.com NoodlesVintageThings. License: All Rights Reserved.

    1972 edition.

    Art Deco of the 20s and 30s by Bevis Hillier (Studio Vista, 1968 and Schocken, 1985) 3
    Source: https://www.etsy.com NoodlesVintageThings. License: All Rights Reserved.
    Back cover.
    Source: https://www.etsy.com NoodlesVintageThings. License: All Rights Reserved.

    Back cover.

    Revised edition by Schocken Books, 1985, ft. Broadway Engraved.
    Source: https://archive.org License: All Rights Reserved.

    Revised edition by Schocken Books, 1985, ft. Broadway Engraved.

    Title page from the 1985 edition. The frontispiece depicts a frosted glass door removed from Maison Lee, hairdressers, Finchley Road, London NW3 (built 1937, demolished 1964).
    Source: https://archive.org License: All Rights Reserved.

    Title page from the 1985 edition. The frontispiece depicts a frosted glass door removed from Maison Lee, hairdressers, Finchley Road, London NW3 (built 1937, demolished 1964).

    Typefaces

    • Broadway
    • Broadway Engraved
    • Univers

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