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Full Circle Brew Co.

Contributed by Josh Peter on Jul 7th, 2020. Artwork published in
June 2020
.
    Full Circle Brew Co. 1
    Source: https://www.ostreet.co.uk License: All Rights Reserved.

    O Street was asked to develop a brand—concept, name, logo and packaging—for a new venture into craft brewing. Meet Full Circle Brew Co.

    Our approach for their logo and can designs was stark simplicity. We wanted a design that would pop off the shelf and delight in the hands.

    With a creative blank slate other than making bloody good beer, we ran initial workshops on site. As they are a family-owned brewery with a windmill on site generating power, we narrowed in on a concept focussed on family and sustainability.

    The geometric, circular Futura was a perfect candidate to mirror the sharp simplicity of the circle-centric brand. Trade Gothic Condensed was chosen for details on the packaging as a nod to the brewery’s industrial location.

    Full Circle Brew Co. 2
    Source: https://www.ostreet.co.uk License: All Rights Reserved.
    Full Circle Brew Co. 3
    Source: https://www.ostreet.co.uk License: All Rights Reserved.
    Full Circle Brew Co. 4
    Source: https://fullcirclebrew.co.uk License: All Rights Reserved.
    Full Circle Brew Co. 5
    Source: https://fullcirclebrew.co.uk License: All Rights Reserved.
    Full Circle Brew Co. 6
    Source: https://fullcirclebrew.co.uk License: All Rights Reserved.
    Full Circle Brew Co. 7
    Source: https://www.ostreet.co.uk License: All Rights Reserved.
    Full Circle Brew Co. 8
    Source: https://www.ostreet.co.uk License: All Rights Reserved.
    Full Circle Brew Co. 9
    Source: https://www.ostreet.co.uk License: All Rights Reserved.

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