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James Felton Keith campaign identity

Contributed by Nick Sherman on Jul 1st, 2020.
    James Felton Keith campaign identity 1
    Source: https://order.design License: All Rights Reserved.

    From the Order website:

    James Felton Keith is a Harlem-based entrepreneur, engineer, and community activist running for U.S. Congress in New York’s 13th Disctrict. James, or JFK, is the first Black member of the LGBTQ community to run for federal office.

    The identity for Keith’s campaign is a modular typographic system built around Mark Simonson’s HWT Konop typeface. The typeface was designed for the Hamilton Wood Type & Printing Museum to be produced as physical letterpress type, with each glyph designed in a square-based system so the wooden blocks can be rotated and locked up easily in a grid. As such, the digital version of the typeface can also be used for creating rotational grid-based systems, which Keith’s campaign takes advantage of for some of its materials.

    Keith’s campaign website also uses Avenir as a secondary typeface for body type, etc.

    James Felton Keith campaign identity 2
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 3
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 4
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 5
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 6
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 7
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 8
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 9
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 10
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 11
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 12
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 13
    Source: https://order.design License: All Rights Reserved.
    James Felton Keith campaign identity 14
    Source: https://order.design License: All Rights Reserved.

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    • HWT Konop

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