Corporate design for pension analyst and consultant Gabriele Böhler. The identity uses Cannon (W Foundry, 2018) throughout. Gabriele Böhler wants to address not only older clients but also young adults, students and job beginners. The solid all caps use of Cannon combines an everlasting appearance, a nostalgic feeling, and a modern tone. Further, just like Decimal by Hoefler & Co, the typeface reminds of letters on a watch: being in time and precise – since we’re talking about future and taxes.