A classic from Delicias street. We adored Almacenes Florida for not having changed the tuning of its radio commercials for most of its history. They used the song “The Sound of Philadelphia” by the MFSB group since 1974, and forever, which is their time was a modern hit, but no publicist would have thought of using it until well into the 21st century. This music-advertising merit catapulted them to the candidacy of the Zaragoza de Luxe award.
Oh wow, that’s a great back story! In fact, I do have an unfinished draft about the covers of the Philadelphia Sound compilations and their eclectic use of dry transfer faces. Will dig it up and publish later.