Faith Studio – based in Glasgow, Scotland – redesigned logo and brand identity of Wildtrax, a service that …
offers the discerning traveller a unique experience traversing the Highlands of Scotland in fully kitted out expedition-standard Land Rovers featuring rooftop tents.
Creative Director Martin Duff describes that the studio was …
tasked with creating a contemporary identity that would capture the robust essence of the Wildtrax brand; allowing them to connect with their adventure-seeking audience and unify their existing fleet of vehicles.
That “robust essence” is covered by Halvar Stencil Breitschift. Plain Halvar Breitschrift comes in use for additional text.
Halvar Stencil Breitschift Bold MinGap (top) was stretched slightly for final Logo (bottom).
At wildtrax.co.uk directly, an eroded/weathered type effect was added as well
