Visual identity by Studio Gangplank for Those Architects, an award-winning practice with studios in Sydney and Byron Bay, creating works of quiet beauty and integrity—from city to country to coast.
Studio Gangplank’s brand development for Those spoke to this quiet beauty, with a pragmatic reduction and refinement of their previous brand identity. After paring the brand back to its essentials, they introduced a set of directional arrows which convey legibility in design and function—a reflection of both the nature of the company directors and the architectural principles central to their work.
The brand was expanded and articulated across a vast array of internal documents, standards and collateral, along with a complete overhaul and rebuild of the practice’s online presence.