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Ethnic Groups in Comparative Perspective book series

Contributed by Florian Hardwig on May 26th, 2023. Artwork published in
circa 1970
.
Ethnic Groups in Comparative Perspective book series 1
Composite: Florian Hardwig. License: All Rights Reserved.

Ethnic Groups in Comparative Perspective is a series of books edited by Peter Isaac Rose and published by Random House between 1970 and 1974 in at least seven volumes.

For the covers, designer John Murello worked with a typeface that was made available only the year before, in 1969. It’s Eightway, a collaboration between Milton Glaser and George Leavitt. Leavitt is credited with the lettering execution for most of Glaser’s typeface designs issued through Photo-Lettering. Eightway is the only one to include his name alongside Glaser’s: the all-caps sans with the eightway shadow is listed as Glaser-Leavitt Eightway in the catalogs by the New York typesetting company. Is this because Leavitt here provided more creative input than with Glaser Stencil, Baby Teeth, Baby Fat? Or is it an acknowledgment that he had to draw so many different variations to bring the concept to life?

Murello built a typographic pattern by listing the various ethnic groups in two opposing Outline styles from the Eightway series, the Southeast and the Northwest. Just like the type styles, each of the groups is unique and may come from a different direction, but in the end, they are all cut from the same cloth.

The interior design is credited to Karin Batten. She specified Ruzicka’s Primer for text and paired it with Novarese’s Nova Augustea for titles.

Eight shadow directions, in Outline and Shaded styles: all sixteen variations of Glaser-Leavitt Eightway as introduced in Photo-Lettering’s 1969 Alphabet Yearbook
License: All Rights Reserved.

Eight shadow directions, in Outline and Shaded styles: all sixteen variations of Glaser-Leavitt Eightway as introduced in Photo-Lettering’s 1969 Alphabet Yearbook

Italian Americans by Joseph Lopreato, 1970
Source: archive.org License: All Rights Reserved.

Italian Americans by Joseph Lopreato, 1970

White Southerners by Lewis M. Killian, 1970
Source: jellobiafrasays.tumblr.com License: All Rights Reserved.

White Southerners by Lewis M. Killian, 1970

Japanese Americans by William Petersen, 1971
Source: archive.org License: All Rights Reserved.

Japanese Americans by William Petersen, 1971

New Minorities, Old Conflicts. Asian and West Indian migrants in Britain by Sheila Allen, 1971
Source: archive.org License: All Rights Reserved.

New Minorities, Old Conflicts. Asian and West Indian migrants in Britain by Sheila Allen, 1971

America’s Jews by Marshall Sklare, 1971
Source: archive.org License: All Rights Reserved.

America’s Jews by Marshall Sklare, 1971

Mexican Americans by Ellwyn R. Stoddard, 1973
Source: www.amazon.com License: All Rights Reserved.

Mexican Americans by Ellwyn R. Stoddard, 1973

Chinese Americans by Stanford M. Lyman, 1974
Source: archive.org License: All Rights Reserved.

Chinese Americans by Stanford M. Lyman, 1974

Title page from Italian Americans
Source: archive.org License: All Rights Reserved.

Title page from Italian Americans

Foreword and preface from Japanese Americans
Source: archive.org License: All Rights Reserved.

Foreword and preface from Japanese Americans

Chapter opening from White Southerners
Source: archive.org License: All Rights Reserved.

Chapter opening from White Southerners

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