Salz

Our recently founded Vienna based design bureau Hazod Schlagintweit is focused on projects in the fields of art, culture and industry. We create visual identities, books and magazines – which led us to work on self-initiated book projects. After doing a redesign for Austrias biggest food magazine in 2016 we came up with the idea of a magazine that also dealt with this topic but in a more authentic and edgy way.

In the publication named Salz (“Salt”), various graphic designers and artists are dealing with the topic of salt. As a result different interpretations were formed and embedded in stories about places, nature, people and the far-reaching topic of culinary art. Salt is not just a declaration of love for the raw material that gives the food the necessary flavor, but can also be seen as a metaphor for the flavor of life itself.

The two-part publication has two different screen printed covers. The aesthetics of the book are very much influenced by the risography printing technique, which has led to a reduced, bright color scheme.

Schick Toikka’s Chap is applied throughout the whole book and is strongly integrated in the design as its shapes reminded us of salt crystals.

Awarded by Die Schönsten Bücher Österreichs (“The most beautiful books of Austria”) in its 2018 competition in the “special edtions and non-commercial” category.