Demel Special Edition packaging

Ch. Demel’s Söhne is a K.u.K. Hofzuckerbäckerei (royally appointed patisserie) in the heart of Vienna. A cultural and culinary institution, the traditional coffee house has been tempting locals and travellers alike since being founded in 1786.

As part of a wider initiative to rebrand, a limited edition range of Christmas products were created for Demel’s 2021 holiday season. They were inspired by Viennese architecture and combined bold modernity with notes of old-world charm.

All products were photographed (by Medium Large Studio) as part of a hyper-stylised seasonal campaign, featuring many traditional baking utensils, as well as other objects, found throughout the historic Demel building.

Find more information and images on my portfolio website.