During the course of 2018, we were inspired by the place where new ideas are: the unknown. In an integrated campaign, we portrayed emotions felt by those who tried to reach the unknown and find a truly great idea, such as anguish, fear, fascination, pleasure, obsession and frustration.
We created shapes to visually express three of these emotions. To do this, we used generative design, an approach in which the outcome is generated by codes. Each new parameter changed or added to the software transformed the shapes completely, making the final result impossible to predict. Just like a journey to the unknown.