20/20 Calendar

At the beginning of each year we propose to create a non-traditional calendar as a gift for friends and customers.

Inspired by the 20/20 visual acuity test — or Snellen Chart — the 2020 Polar calendar graphically explores the relationship between typographic scale, distance and time. In the vision considered normal, the observer is able to see the line marked 20/20 at a distance of 20 feet (approximately 6 meters).

Printed with Black, Pantone Lumiset 804C and Pantone Metallic 877C on matte stock. All text is set with Universal Sans.

See more images on the Polar, Ltda. website.