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Mostra de Arte da Juventude

Contributed by Polar Ltda on Jul 28th, 2020. Artwork published in
circa October 2019
.
    Mostra de Arte da Juventude 1
    Source: https://polar.ltda License: All Rights Reserved.

    In 2019, the Mostra de Arte da Juventude (MAJ, “Youth Art Exhibition”) celebrated its 30th anniversary and Sesc invited us to develop the project’s new logo, as well as the visual identity and signage of the commemorative edition. Following the format of traditional art salons, the exhibition sheds light on contemporary young art production. Currently, it is one of the main cultural events in the interior of the state of São Paulo and places the city of Ribeirão Preto on the brazilian’s visual arts map.

    The new MAJ logo was designed combining geometric shapes with ink traps that pushes it away from a typically modernist solution. The highlight is the character M, which gains an extra “leg” to reproduce the boost given to MAJ’s featured artists. The typefaces in use are Space Grotesk and Basis Grotesque.

    The 30-year edition’s visual identity simultaneously plays tribute to the new artists discovered and the city of Ribeirão Preto. We created a series of graphics that refer to sparks, representing young talents at the time of expansion and professional growth, as well as Ribeirão’s powerful sun.

    Mostra de Arte da Juventude 2
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 3
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 4
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 5
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 6
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 7
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 8
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 9
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 10
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 11
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 12
    Source: https://polar.ltda License: All Rights Reserved.
    Mostra de Arte da Juventude 13
    Source: https://polar.ltda License: All Rights Reserved.

    Typefaces

    • Space Grotesk
    • Basis Grotesque

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