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Weldtite puncture repair packaging

Contributed by Ollie Deans on Jul 27th, 2020. Artwork published in
circa 2020
.
Weldtite puncture repair packaging 1
Source: www.swinnertoncycles.co.uk License: All Rights Reserved.

Packaging for Weldtite puncture repair kits.

Coolvetica is used throughout, and whilst extremely similar to Helvetica, the typeface instead pays homage to the Helvetica-customising era of 1970s chain shop fronts, with modified characters such as the rounded lowercase t featured here.

Although the branding for this product line has since been updated, this original design is still in circulation amongst most cycling stores worldwide.

Weldtite puncture repair packaging 2
Source: www.evanscycles.com License: All Rights Reserved.
Weldtite puncture repair packaging 3
Source: www.oxfordproducts.com License: All Rights Reserved.
Weldtite puncture repair packaging 4
Source: www.oxfordproducts.com License: All Rights Reserved.
Weldtite puncture repair packaging 5
Source: www.oxfordproducts.com License: All Rights Reserved.

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  • Coolvetica

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1 Comment on “Weldtite puncture repair packaging”

  1. This feels to European to me, that it was genuinely startling to realize the text was in fact in English.

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